One of the major characteristics of direct response, regardless of the means used to reach its audience, is the ability to personalize the message.

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Direct response allows for personalized messaging because it is designed to elicit a specific and immediate response from the intended recipient. This requires understanding the individual's needs, interests, and motivations, and tailoring the message accordingly. Direct response can be achieved through various channels, such as mail, email, social media, or television, but the key is to make the communication feel personal and relevant to the recipient.

One of the Major Characteristics of Direct Response, Regardless of the Means