Advertising is usually used as one step in the process of building awareness and brand equity that could lead to a future sale, whereas direct response's main purpose is to:
A)make the customer fully aware of a service or product.
B)fit an appeal to the demographics of the prospect.
C)create an immediate sale.
D)fit an appeal to the psychographics of the prospect.
E)verify the contact information on the purchased list.

Question

Quizplus · Accepted Answer

The main purpose of direct response is to create an immediate sale, rather than simply building awareness and brand equity. Direct response typically includes a clear call to action and a specific offer or promotion designed to prompt an immediate response from the prospect.

Advertising Is Usually Used as One Step in the Process