Combination rates occur when a publisher allows a national advertiser to receive a reduced rate for purchasing space in a morning and evening paper in one location and/or several newspapers around the nation.

Question

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Combination rates refer to the practice of offering a reduced rate to advertisers who purchase space in multiple publications or editions. This can include purchasing space in both a morning and evening paper in the same location or across several newspapers in different locations. Thus, the statement is true.

Combination Rates Occur When a Publisher Allows a National Advertiser