In response to direct mail, newspapers started to offer advertisers the opportunity to have their advertising delivered with the paper to specific zip codes. These are:
A)circular inserts.
B)preprinted inserts.
C)zoned ROP inserts.
D)zipped distribution inserts.
E)zoned distribution preprints.

Question

Quizplus · Accepted Answer

Zoned distribution preprints refer to preprinted advertising materials that are distributed to specific geographic areas or zip codes, allowing advertisers to target specific audiences within a newspaper's circulation area.

In Response to Direct Mail, Newspapers Started to Offer Advertisers