Which of the following is NOT true regarding believability and trustworthiness of advertising sources?
A) Internet ads are as credible as catalogs.
B) Newspaper ads are trusted almost five times more than TV ads are.
C) The least credible source is radio.
D) Magazine ads are twice as believable as radio ads.
E) Newspapers are only half as trustworthy as magazines.
Correct Answer:
Verified
Q31: The principal marketing tasks for newspapers are:
A)to
Q32: Online competitors introduced two new concepts that
Q33: Advertising NOT categorized as classified is called:
A)display.
B)local.
C)open.
D)national.
E)banner.
Q34: According to the Newspaper Association of American,
Q35: Zoned newspapers help to overcome:
A)the high cost
Q37: When the newspaper strives to develop a
Q38: Which of the following is a way
Q39: Major issues that newspaper executives must confront
Q40: Chief among leading local advertisers are:
A)department stores.
B)sports
Q41: Because readers have high regard for the
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