Media planners are becoming more interested in the value of various media and the engagement those media provide. As a result, art directors, copywriters, and media planners are engaging in the media selection process at the strategic level rather than simply seeing their role as executing someone else's advertising plan.

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Media planners are indeed becoming more involved in the strategic media selection process and working more closely with art directors and copywriters to ensure that the media chosen will provide higher engagement and value for the advertising campaign. This shift in approach reflects the importance of understanding the value of different media channels and the need to create more integrated, effective advertising campaigns.

Media Planners Are Becoming More Interested in the Value of Various