Since higher costs are incurred in providing higher levels of performance on one or more of the attributes,the strategists should assess the:

Question

Quizplus · Accepted Answer

Strategists should assess both (a) and (b) to determine the relative importance of the attributes to different market segments and the strengths of the firm's offering in comparison to its competitors. The costs associated with the experience effect, which are captured by choice (c), are not directly related to evaluating the importance of attributes and the strength of the firm's offering.

Since Higher Costs Are Incurred in Providing Higher Levels of Performance