A plan for selling individually underwritten property and liability insurance to members of a group is called
A)direct response.
B)multiple distribution.
C)niche marketing.
D)mass merchandising.

Question

Quizplus · Accepted Answer

Mass merchandising refers to a plan for selling individually underwritten property and liability insurance to members of a group, often at a discount. This approach allows insurers to sell policies in large quantities directly to consumers, leveraging economies of scale.

A Plan for Selling Individually Underwritten Property and Liability Insurance