Perceived obsolescence involves continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

Question

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Perceived obsolescence strategy is used by marketers to make consumers believe that their current products are outdated or out of fashion, encouraging them to buy new and updated products. This strategy involves constantly changing styles or features of a product to create a sense of novelty and excitement. As a result, consumers feel the need to keep up with the latest trends and feel pressure to replace their existing items with newer versions. Therefore, the statement is true.

Perceived Obsolescence Involves Continually Changing Consumer Concepts of Acceptable Styles