In response to charges of ________, marketers point out that because of ads, many television and radio sites are free to users and also keep down the cost of magazines and newspapers.
A) deceptive pricing
B) creating false wants
C) creating materialism
D) high promotion costs
E) cultural pollution

Question

Quizplus · Accepted Answer

Cultural pollution refers to the idea that advertising can clutter the cultural environment, but marketers argue that it subsidizes media costs, making them more accessible to the public.

In Response to Charges of ________, Marketers Point Out That