When criticized about the value of intermediaries, marketers and resellers respond that intermediaries ________.
A) are too few in number
B) are inefficient
C) provide only necessary services that must be provided by someone
D) actually underprice their services
E) are too competitive and difficult to work with

Question

Quizplus · Accepted Answer

Intermediaries provide necessary services such as distribution, promotion, and customer support, that must be provided by someone in the marketing channel. Therefore, intermediaries are not inefficient or overpriced but rather provide essential services that add value to the overall marketing process.

When Criticized About the Value of Intermediaries, Marketers and Resellers