Advertising media must be adapted internationally. Which of the following is NOT true about the need for communication adaptation?
A) Advertising time is limited in Europe.
B) Mobile phone ads are widely accepted in Europe and Asia.
C) Advertisers must buy advertising time far in advance.
D) The same advertisement can be presented in all countries in Europe.
E) Magazines are important in Italy, but not in Austria.

Question

Quizplus · Accepted Answer

The statement "The same advertisement can be presented in all countries in Europe" is not true as there are cultural and language differences among European countries that require adaptation of advertising messages.

Advertising Media Must Be Adapted Internationally