GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because, while standing, commuters cannot use their laptops. So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.
A) straight product extension
B) standardized global marketing
C) product adaptation
D) dual adaptation
E) communication adaptation

Question

Quizplus · Accepted Answer

GigaTalk's creation of a standing computer for Japanese commuters shows an example of product adaptation. They recognized the unique needs and challenges of the Japanese market and adjusted their product accordingly to meet those needs.