Firms that serve small segments not being pursued by other firms are called ________.
A) market followers
B) market mavens
C) market challengers
D) market nichers
E) market leaders

Question

Quizplus · Accepted Answer

Firms that serve small segments not being pursued by other firms are called market nichers. They focus on a very specific target market and tailor their marketing mix to meet the unique needs of that market. They may not have a large market share, but they can be profitable by serving their niche effectively.

Firms That Serve Small Segments Not Being Pursued by Other