Which of the following characterizes standardized global advertising?
A) higher advertising costs
B) no global advertising coordination
C) higher appeal to varying demographics
D) a more consistent worldwide image
E) lower reach

Question

Quizplus · Accepted Answer

Standardized global advertising is characterized by a more consistent worldwide image, meaning that the advertising is designed to look and feel the same to a global audience. This can help to create a stronger brand identity and increase brand recognition across different regions and cultures. While there may be some additional costs associated with creating and distributing a standardized campaign, the benefits of a consistent message can outweigh those costs.

Which of the Following Characterizes Standardized Global Advertising