To break through the clutter, many marketers have subscribed to a new merging of advertising and entertainment, dubbed ________.
A) Madison & Vine
B) Wall St. & Fifth Ave
C) buzz marketing
D) podcasting
E) webisodes

Question

Quizplus · Accepted Answer

Madison & Vine refers to the intersection of Madison Avenue (where many ad agencies are located) and Vine Street (where many entertainment companies are located). The term is used to describe the blending of advertising and entertainment into a single form of content.

To Break Through the Clutter, Many Marketers Have Subscribed to a New