When the product differs greatly from those of competitors, ________.
A) advertising can make customers aware of the product
B) firms should advertise similarly to competitors, to remind consumers of the product
C) advertising can point out the differences to consumers
D) firms should advertise little as the uniqueness will not require education of consumers
E) advertising can reaffirm a consumer's decision to purchase

Question

Quizplus · Accepted Answer

When the product differs greatly from those of competitors, advertising can be used to point out the differences to consumers and communicate the unique features and benefits of the product. This can help to differentiate the product from competitors and attract potential customers who may be interested in the unique features.

When the Product Differs Greatly from Those of Competitors, ________