Which of the following is most likely an objective of informative advertising?
A) build brand preference
B) change customer perceptions of brand value
C) encourage customers to switch brands
D) suggest new uses for a product
E) keep the brand in customer minds during off-seasons

Question

Quizplus · Accepted Answer

The objective of informative advertising is to provide information about the product or service in order to educate the customer. Suggesting new uses for a product falls under this category, as it provides new information to the customer about how the product can be used.

Which of the Following Is Most Likely an Objective of Informative