While using the ________ method for setting an advertising budget, a company starts with total revenues, deducts operating expenses and capital outlays, and then devotes some portion of the remaining funds to advertising.
A) integrated
B) moving-average
C) competitive-parity
D) percentage-of-sales
E) affordable

Question

Quizplus · Accepted Answer

The affordable method involves allocating funds to advertising based on what the company can afford after covering other expenses.

While Using the ________ Method for Setting an Advertising Budget