Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.
A) personal selling
B) direct marketing
C) public relations
D) buzz marketing
E) word-of-mouth influence

Question

Quizplus · Accepted Answer

Word-of-mouth influence refers to the informal communication between consumers about the characteristics of a product or service, which can significantly impact purchasing decisions.

Personal Communications About a Product Between Target Buyers and Neighbors