Marketers now view themselves as ________ that create and share brand messages and conversations with and among customers across a mix of paid, owned, earned, and shared communication channels.
A) promotion managers
B) public relations managers
C) sales managers
D) content marketing managers
E) account managers

Question

Quizplus · Accepted Answer

The description aligns with the role of a content marketing manager who creates and shares brand messages through various communication channels. Option A, B, C, and E do not fully capture the nature of the role or the mix of communication channels involved.

Marketers Now View Themselves as ________ That Create and Share