In addition to segmenting and targeting the correct market, which of the following is NOT an area in which marketers must make decisions?
A) product assortment
B) services mix
C) store's atmosphere
D) using experiential retailing
E) manufacturing schedules

Question

Quizplus · Accepted Answer

Manufacturing schedules are typically not a decision that falls within the realm of marketing. While production schedules may affect availability of products and services, it is ultimately a function of operations and logistics rather than marketing decisions. The other options listed (product assortment, services mix, store's atmosphere, and using experiential retailing) are all areas in which marketers must make decisions to effectively reach and engage with their intended audience.

In Addition to Segmenting and Targeting the Correct Market, Which