Changes to service differentiation include all of the following EXCEPT ________.
A) smarter customers
B) decreased services at department stores
C) more price-sensitive consumers
D) customers' willingness to pay more for identical brands
E) increased services from discounters

Question

Quizplus · Accepted Answer

The other options all involve changes that could affect service differentiation, but customers' willingness to pay more for identical brands is not a change to service differentiation itself. Rather, it is a factor that could influence how companies approach service differentiation.

Changes to Service Differentiation Include All of the Following EXCEPT