Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.
A) elusive
B) extensive
C) exclusive
D) selective
E) elective

Question

Quizplus · Accepted Answer

The strategy being considered by Kimberly's Crown is exclusive distribution because they are limiting the distribution of their products to only one distributor. Elusive distribution does not exist as a commonly used term in distribution strategy. Extensive distribution refers to making a product available through as many outlets as possible. Selective distribution allows for some but not all potential retailers to sell a product. Elective distribution is not a commonly used term in distribution strategy.

Refer to the Scenario Below to Answer the Following Question(s)