Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.
A) horizontal
B) multitiered
C) vertical
D) intensive
E) subjective

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same distribution channel, in this case, between Kimberly's Crown and one of the stores that sells its products. The conflict arises because the store feels that it is receiving inferior products compared to other stores that sell Kimberly's Crown jewelry.

Refer to the Scenario Below to Answer the Following Question(s)