When a seller requires its dealers to abstain from handling competitors' products, it is called ________.
A) subjective distribution
B) exclusive dealing
C) selective distribution
D) exclusive pricing
E) disintermediation

Question

Quizplus · Accepted Answer

Exclusive dealing is when a seller requires its dealers to only handle or sell its products and abstain from handling competitors' products. This is a common practice to increase brand loyalty and protect market share.

When a Seller Requires Its Dealers to Abstain from Handling