Which of the following is true of the exclusive distribution strategy?
A) It makes products available to everybody, everywhere.
B) It is used primarily for convenience items.
C) It helps promote a brand's luxury image.
D) It gives producers no control over their products.
E) It enlists all of the intermediaries willing to carry a company's products.

Question

Quizplus · Accepted Answer

The exclusive distribution strategy limits the distribution of a product to a select few outlets in order to promote a brand's luxury image. It is not used for convenience items, and while it gives some control to producers over where their products are sold, it does not make products available to everyone everywhere. It also does not enlist all intermediaries willing to carry a company's products.

Which of the Following Is True of the Exclusive Distribution