Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.
A) upstream partnerships
B) marketing channels
C) inventory providers
D) supply chain
E) downstream partnerships

Question

Quizplus · Accepted Answer

Building relationships with key suppliers and resellers is important for the proper functioning of a company's supply chain. Therefore, the correct answer is option D - Supply Chain. Option A, upstream partnerships, relates to building partnerships with suppliers, but it does not encompass the entire supply chain. Option B, marketing channels, is also not an appropriate answer because it only covers the distribution aspect of the company's operations. Option C, inventory providers, is too specific to be the correct answer. Option E, downstream partnerships, is a possible answer, but it is less accurate than option D, since it is not always necessary to have partnerships with downstream actors (i.e. distribution partners).

Producing a Product or Service and Making It Available to Buyers