Under ________ pricing, different versions of the product are priced differently but not according to differences in their costs.
A) product form
B) optional product
C) captive product
D) by-product
E) seasonal

Question

Quizplus · Accepted Answer

Under product form pricing, different versions of the product are priced differently based on variations in features, functions or designs but not necessarily on differences in the cost of production. This strategy is often used to target different market segments and increase profitability. The other options mentioned (optional product, captive product, by-product, and seasonal) do not relate to this pricing strategy.

Under ________ Pricing, Different Versions of the Product Are Priced