When amusement parks charge customers for admission and later for food and beverages, they are following a ________ pricing strategy.
A) by-product
B) product line
C) penetration
D) skimming
E) two-part

Question

Quizplus · Accepted Answer

Amusement parks are following a two-part pricing strategy because they are charging customers for both admission and food/beverages as separate fees. This is a pricing strategy where the firm charges a fee for the basic product/service and an additional fee for any additional features or benefits.

When Amusement Parks Charge Customers for Admission and Later for Food