Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
A) by-product pricing
B) product bundle pricing
C) captive product pricing
D) product line pricing
E) optional product pricing

Question

Quizplus · Accepted Answer

Captive product pricing involves pricing products that can only be used with the main product. This strategy aims to make customers commit to buying not just the main product but also the complementary products that go along with it. For example, a printer manufacturer may price its printers competitively but charge high prices for ink cartridges, which can only be used with their printers. Once customers commit to the printer, they will also need to purchase the more profitable ink cartridges from the same manufacturer.

Which of the Following Product Mix Pricing Strategies Involves Pricing