Developing an effective integrated marketing mix program involves coordinating price decisions with product design, promotion, and ________ decisions.
A) distribution
B) production
C) assembly
D) warranty
E) competition

Question

Quizplus · Accepted Answer

Price decisions should be coordinated with distribution decisions as they both relate to the delivery of the product to the customer. Product design, promotion, and warranty decisions also play a role in the overall marketing mix program, but they are not directly tied to the same logistical considerations as price and distribution.

Developing an Effective Integrated Marketing Mix Program Involves Coordinating Price