The PLC concept can be applied by marketers as a useful framework for describing how ________.
A) competitors' moves are predicted
B) marketing strategies are developed
C) products and markets work
D) concept testing is conducted
E) product ideas are developed

Question

Quizplus · Accepted Answer

The PLC concept, or Product Life Cycle concept, describes the stages a product goes through from introduction to decline. Marketers can use this framework to understand how products and markets work, and to develop marketing strategies tailored to each stage of the cycle.

The PLC Concept Can Be Applied by Marketers as a Useful