Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes product tests, the next step is ________.
A) test marketing
B) focus group surveys
C) commercialization
D) concept testing
E) business analysis

Question

Quizplus · Accepted Answer

Test marketing is the next step after product testing to evaluate the product's performance in a real market setting before full-scale commercialization.

Once the Prototype of Wainwright Industries' New Riding Lawnmower, Made