Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
A) megabrand strategies
B) niche marketing strategies
C) social marketing strategies
D) co-branding
E) licensing

Question

Quizplus · Accepted Answer

This strategy is known as a megabrand strategy, which involves focusing on the strongest brands in a company's portfolio and redirecting resources away from weaker brands.

Which of the Following Strategies Involves Weeding Out Weaker Brands