Using an undifferentiated marketing strategy, a firm might decide to target several market segments and designs separate offers for each.

Name: Using an undifferentiated marketing strategy, a firm might decide to target several market segments and designs separate offers for each.
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Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is the opposite of targeting several market segments and designing separate offers for each. It involves creating a single marketing mix and targeting it to the entire market.

Using an Undifferentiated Marketing Strategy, a Firm Might Decide to Target