Which of the following is a disadvantage of using a differentiated marketing strategy?
A) It generates far lower sales compared to an undifferentiated marketing strategy.
B) Customer loyalty is negatively impacted and difficult to obtain.
C) The costs of doing business increase.
D) Quality control problems increase.
E) Product safety decreases.

Question

Quizplus · Accepted Answer

Implementing a differentiated marketing strategy often requires targeting multiple segments with specific marketing campaigns and product offerings. This can increase the costs of doing business, including advertising and promotion, research and development, and production. Therefore, implementing a differentiated marketing strategy may not be feasible for smaller companies with limited budgets.

Which of the Following Is a Disadvantage of Using a Differentiated