If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.
A) consumer ethnocentrism
B) buyer's remorse
C) a need recognition
D) an information search
E) cognitive dissonance

Question

Quizplus · Accepted Answer

If the consumer is unable to find a satisfying product nearby, they may undertake an information search to find a solution to their need. Option C is incorrect as need recognition has already taken place. Option A, B, and E are unrelated to the scenario described.

If a Consumer's Drive Is Strong and a Satisfying Product