Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?
A) dominate shelf space
B) run frequent reminder ads
C) keep shelves fully stocked
D) stress unique features in ads
E) offer lower prices and coupons

Question

Quizplus · Accepted Answer

When trying to encourage habitual buying behavior, marketers want consumers to become loyal to a brand and make repeat purchases without much thought or consideration. Stressing unique features in ads could actually prompt consumers to consider if they want to continue buying the product or explore other options in the market. Dominating shelf space, running frequent reminder ads, keeping shelves fully stocked, and offering lower prices and coupons are all strategies that could encourage habitual buying behavior.

Which of the Following Would a Marketer LEAST Likely Do