Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?
A) brand perception
B) brand identity
C) brand personality
D) brand concept
E) brand equity

Question

Quizplus · Accepted Answer

Brand personality refers to the set of human characteristics associated with a brand. It is distinct from brand identity, which encompasses the visual and aesthetic elements of a brand, and brand perception, which refers to the overall impressions and attitudes that people have towards a brand. Brand concept and brand equity are also important concepts in branding, but they do not specifically refer to the mix of human traits associated with a brand.

Which of the Following Terms Refers to a Specific Mix