When asked to think about the movie he saw last night,Mel reports that he remembers the car chases because he liked those the most,yet he has forgotten about the poor dialogue and plot.For Mel,the car chases represent a(n):
A) availability heuristic
B) algorithm
C) representative prototype
D) analogy

Question

Quizplus · Accepted Answer

The availability heuristic refers to the tendency to rely on readily available information in our memory when making judgments or decisions. In this case, Mel's memory of the car chases is more available to him than his memory of the poor dialogue and plot, so he is more likely to emphasize and remember the car chases.

When Asked to Think About the Movie He Saw Last