In collecting primary data, marketing researchers have a choice of two main research instruments, ________.
A) reference books and journals
B) questionnaires and mechanical devices
C) social networks and internal databases
D) commercial online databases and search engines
E) open-source directories and blogs

Question

Quizplus · Accepted Answer

The two main research instruments for collecting primary data are questionnaires (which can include surveys or interviews) and mechanical devices (which can include eye-tracking technology or neuroimaging). The other options listed are not research instruments for collecting primary data.

In Collecting Primary Data, Marketing Researchers Have a Choice of Two