A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole.
A) focus group
B) immersion group
C) primary group
D) sample
E) secondary group

Question

Quizplus · Accepted Answer

A sample is a representative segment of the population selected for marketing research. The purpose of a sample is to gather data that can be used to draw conclusions and make decisions about the population as a whole. The other options are not a segment of the population selected for marketing research. A focus group is a small group of people who participate in a group discussion to provide feedback on a product or service. An immersion group is a group of consumers who are asked to use a product for a period of time and provide feedback. A primary group is a small group of people who have a significant influence on an individual's behavior and attitudes, such as family or friends. A secondary group is a large, impersonal group of people who share a common interest or activity, such as a social media platform.

A(n) ________ Is a Segment of the Population Selected for Marketing