Secondary data consist of ________.
A) information collected for the specific purpose at hand
B) data that does not age
C) information that already exists somewhere, having been collected for another purpose
D) information collected from conducting personal, in-depth interviews
E) data that is unreliable and unsuitable for the purpose of making marketing decisions

Question

Quizplus · Accepted Answer

Secondary data refers to information that already exists somewhere, having been collected for another purpose. This data can be obtained from various sources such as government publications, academic journals, market research reports, and company websites. Secondary data is often used in marketing research to gain insights into the market and consumer behavior. It is less expensive and less time-consuming than primary data, which is collected specifically for the purpose at hand. However, it is important to ensure that the secondary data used is relevant, reliable, and up-to-date. Secondary data refers to information that already exists somewhere, having been collected for another purpose. This information may have been gathered by other individuals, organizations, or government agencies and may include sources such as published reports, databases, government records, and other forms of publicly available information. Secondary data is often less expensive and time-consuming to collect than primary data, which is collected specifically for the purpose at hand. However, it may not always be directly relevant to the research question or may require careful evaluation to determine its suitability for the specific research needs.

Secondary Data Consist of ________