Which of the following is NOT a method of gathering good marketing intelligence?
A) sending out teams of trained observers to mingle with customers
B) interviewing competitors' employees to learn as much "inside information" as possible
C) setting up digital centers that monitor brand-related online consumer and marketplace activity
D) purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service quality
E) searching specific competitor names, events, or trends to see what comes up
Correct Answer:
Verified
Q22: Problems with internal databases include all of
Q23: Which of the following is a disadvantage
Q24: Refer to the scenario below to answer
Q25: External databases are electronic collections of consumer
Q26: What is the most important characteristic of
Q28: Competitive marketing intelligence is the systematic collection
Q29: Competitor intelligence can be collected from people
Q30: Internal databases usually can be accessed more
Q31: The goal of competitive marketing intelligence is
Q32: _ is the systematic collection and analysis
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