Which of the following is an advantage of using an internal database?
A) Data always remains current in internal databases.
B) Highly sophisticated equipment and techniques are not required for maintaining internal databases.
C) Internal databases can be accessed more quickly and cheaply than other information sources.
D) Internal databases require less maintenance efforts.
E) Information obtained from internal databases is almost always sufficient for making marketing decisions.

Question

Quizplus · Accepted Answer

One advantage of using an internal database is that it can be accessed more quickly and cheaply than other information sources. This is because the data is stored within the organization and does not require additional resources to access it. However, options A, B, D, and E are not necessarily true for all internal databases. The data in internal databases may not always be current, sophisticated equipment and techniques may be required to maintain them, they may require significant maintenance efforts, and the information obtained from them may not always be sufficient for making marketing decisions. Therefore, the correct answer is C.

Which of the Following Is an Advantage of Using an Internal