With the recent explosion of information technologies, ________.
A) most marketing managers are overloaded with data and often overwhelmed by it
B) most marketing managers are concerned solely about the duplication of content
C) companies have ceased to feel the need for marketing information systems
D) companies have ceased to maintain internal databases
E) it has become more difficult and expensive to obtain primary data

Question

Quizplus · Accepted Answer

The recent explosion of information technologies has resulted in a vast amount of data being generated, which can be overwhelming for marketing managers. With the increasing availability of data, marketing managers are often overloaded with information and struggle to identify the most relevant insights that can inform their marketing strategies. Therefore, option A is the best choice as it accurately describes the challenges faced by marketing managers in the current information age. Options B, C, D, and E are not accurate because they do not reflect the impact of the explosion of information technologies on marketing managers and companies.

With the Recent Explosion of Information Technologies, ________