What is the best explanation for why advertisers use attractive scents to encourage us to make purchases?
A) Smell is processed by the same brain area that is used in attention.
B) Our senses are organized in such a way that our smell directs where and when we look at objects.
C) Smell can prevent episodes of vertigo, allowing consumers to make purchases.
D) Smell is more connected to our limbic system than other senses.

Question

Quizplus · Accepted Answer

Smell is more connected to our limbic system, which is responsible for emotions and memory, than other senses. This makes it a powerful tool for advertisers to evoke positive emotions and memories associated with their product through the use of attractive scents.

What Is the Best Explanation for Why Advertisers Use Attractive