The most common form of marketing organization is the ________ organization. Under this organization, an operational specialist heads different marketing activities.
A) geographic
B) product management
C) functional
D) customer management
E) market

Question

Quizplus · Accepted Answer

The most common form of marketing organization is the functional organization. In a functional organization, different marketing activities such as advertising, sales promotion, pricing, and distribution are each headed by an operational specialist. This type of organization is commonly used by large companies to achieve maximum efficiency in their marketing operations. Each department focuses on a specific function of marketing, allowing for specialization and expertise. The functional organization is also more cost-effective because resources are shared across different product lines or geographic areas.

The Most Common Form of Marketing Organization Is the ________