Market segmentation can be best described as the process of ________.
A) assigning specific human attributes to a given brand
B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs
C) evaluating each market segment's attractiveness and selecting one or more segments to enter
D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
E) maintaining a strategic fit between organizational goals and changing marketing opportunities

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger, heterogeneous market into smaller, homogeneous groups of customers who share similar needs, characteristics, or behaviors. These smaller groups, or segments, are then targeted with specific marketing programs and messages that are designed to meet their unique needs and preferences. By segmenting the market, companies can better understand and meet the needs of their customers, which can lead to increased sales and profitability. After market segmentation, companies can evaluate each segment's attractiveness and decide which segment(s) to target with their marketing efforts. Therefore, option B is the most appropriate answer.

Market Segmentation Can Be Best Described as the Process of ________